Since the purpose of the article is to give the reader the advantage of your expertise by way of knowledge, tips or strategies, it is very important that it be clear and concise. You want to be sure that you provide enough information in the body of your article to hold the interest of the reader.

Be sure to write to your audience. Do not turn away a large segment of your readers with information they may not be ready to read and understand.

Your article is written to entice the reader to take action by following the link that is placed in your Resource Box. These links should be active links that actually call for action by your ready.  If you have done you job in the body of the article, they will be anxious for more information from you.

It is important that the body of your article be written in a "non-sales manner". You must first attract the attention of Ezine publishers with your article. The important ones will not publish your article if it is obviously a written sales pitch.

Share your expertise. Provide useful information. Write with the reader in mind. Give and you will have the opportunity to take in the Resource Box.