No doubt about it, there are a lot of confusing terms and initials in the world of internet marketing. There are some, like PLR and MRR, that you definitely want to know and understand.  Below is a list of product selling rights and their definitions to help with any confusion you may have.

Resell Rights

If you buy an information product with resell rights, it means you are allowed to resell the product and keep all the profit for yourself.  Basic resell rights do not give you the right to change the product in any way or claim it as your own product.  In other words, you cannot tweak it or put your name on it, you can only resell it.

Master Resell Rights (MMR)

Master resell rights gives you all the rights of basic resell rights, but also allows you to resell the resell rights.  This means you sell the product to someone and they can turn around and sell it themselves.  This is more attractive to some people because they like the option of being able to resell products they have bought, especially if it's a really great product and they know they could sell it to their list. 

Private Label Rights (PLR)

Private label rights is a popular option because you are allowed to change the product any way you want, and you can put your name on it.  Whether you make some minor changes or a major re-haul, the product is now yours to do with what you want.  Add more content, change the graphics, take out anything, and generally mess with it because you can.

Give Away Rights

This is when you are allowed to give the product away, but you cannot change it in any way and you cannot sell it.  Marketers do this when they want their free ebook to go viral.  It gives them exposure, builds their list, and makes them money on embedded affiliate links.  In turn, other marketers will want to distribute the ebook to their people if it's informative and helpful.

Public Domain

These are products that are free to use by anyone as the product's copyright has either expired or never existed.  These products won't cost you money themselves, but you may want to join a membership site to gain easy access rather than spending a lot of time doing the legwork yourself.

Please read the resell license agreement for each product, as each may be different.  You can find them either in the front of the pdf if the product is an ebook, or separately in the zip file. 

Here are examples of two different versions of a license agreement or TOS (terms of service):

This one is from Randy Smith and John Thornhill's 7 Key Elements: 

You have full Master Resale Rights to this publication.

Here are the Master Resale Rights terms.

[Yes] Includes Reseller Website

[Yes] Can sell Master Resale Rights

[Yes] Can be added to paid membership sites

[Yes] Can be offered as a bonus

[Yes] Can be packaged with other products

[Yes] Can be offered through auction sites

[Yes] Can be given away

[Yes] Can be added to free membership sites

[NO] Can be edited.

[NO] Can put your name as the author.

[NO] Can be broken down into articles.

[NO] Can be used as web or e-zine content.

[NO] Can sell private label rights.

This one, while short and sweet, is from my ebook,
Look After Your List:

This report is the copyright of Peggy Baron. You may freely give away this report only in its entirety and with all links left intact.

It's important to know the difference in product selling rights to avoid any future legal problems.  I hope this clears up any confusion you may have.  The next time you think about purchasing a product, take a look to see if it has resell rights.  This might help you make the decision whether to buy or not.

As always, if you have any questions, please ask!

Peggy

www.allstarplr.com